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Market Research Templates & Guidelines

It is vital that businesses conduct market research to ensure the success of its products or services. Here you will find all the guidance needed to effectively manage your own market research in one convenient place. Perspectif have created a list of easy to follow market research methodology toolkits that will help you conduct primary and secondary data derived from qualitative and quantitative research.

A list of credible statistical sources can be found on this page that can be used to collate specific data when conducting market research. Perspectif have also created ‘How to Guide’ that will help you navigate these websites to access the data you need.

Introduction to Market Research
  1.  Introduction to Market Research
  2. Top 20 Questions That Research Could Help You Answer
  3. Everything You Need to Know About Market Research
  4. How to Conduct Market Research
  5. Marketing Zone – Your Marketing Bible
  6. Market Research for your Business (Video)
  7. Your Marketing Strategy
  8. Key Marketing Tools

2011 Census

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  1. 2011 Census – Quick Statistics for Wales
  2. 2011 Census – Quick Statistics for England and Wales
  3. 2011 Census – Key Statistics for Wales
  4. 2011 Census – Key Statistics for England and Wales

How to Guides

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  1. How to use UK National Statistics
  2. How to use StatsWales
  3. How to use Office for National Statistics
  4. How to use Neighbourhood Statistics

Welsh Data & Information

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  1. People
  2. Economy
  3. Publications
  4. Education
  5. Fact Sheets

How to Create a Business & Marketing Plan?

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  1. Business Plan Templates
  2. Free! Sector Specific Business Plans
  3. How to Write a Business Plan

CV Writing Guidance and Templates

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  1. Top 5 CV Tips
  2. Free CV Templates
  3. How to Create the Perfect CV
  4. CV Advice
  5. Awesome Words to Use on Your CV
  6. Cover Letter Advice
  7. Free Cover Letter Samples


Questionnaires & Survey Guidance and Templates

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  1. Free Survey Templates
  2. Business Survey Templates
  3. Employee Satisfaction Survey Templates
  4. Marketing Survey Templates
  5. Customer Satisfaction Survey Templates
  6. Market Research Survey Templates
  7. Customer Satisfaction Survey Questions
  8. Surveys – Different Methods & Instruments
  9. How to Conduct Surveys
  10. Survey Question Type
  11. Available Question Types & Formatting Options
  12. Survey Introduction
  13. 5 Tips of Writing a Great Survey
  14. A Guide to Questionnaire Design

Interviewing Process Guidance and Templates

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  1. Interviewing as a Method of Qualitative Research

Focus Groups Guidance and Templates

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  1. Guidelines for conducting a focus group
  2. Designing and conducting focus group interviews

Customer Profiling Guidance

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  1. 5 Simple Steps to Creating an Ideal Customer Profile
  2. A comprehensive Guide to Growing your Customer Base

Marketing Terminology

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  1. Marketing Mix (4 P’s)
  2. PEST Analysis
  3. SWOT Analysis
  4. Market Segmentation
  5. GCG Growth-Share Matrix
  6. GE / McKinsey Matrix
  7. Ansoff Matrix
  8. Porter’s Five Forces

Market Research Websites

UK Based Statistics

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  • UK National Statistics
  • Office for National Statistics
  • StatsWales
  • UK Trade Information
  • The British Population Survey
  • Bank of England
  • HM Treasury
  • Jobstats
  • Nomis
  • Google Trends
  • Experian Mosaic

Other Useful UK Based Websites

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  • Business Wales
  • HM Revenue & Customs
  • Marketing Plan
  • The Economist
  • Financial Times
  • Independent
  • The Guardian
  • The Times
  • Telegraph
  • BBC News
  • ITV News
  • Sky News

International Statistics

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  • Official Statistics
  • Zanran
  • Statista
  • Food & Agricultural Organization of the UN
  • International Labour Organization
  • International Monetary Fund
  • International Trade Centre
  • Organisation for Economic Co-operation & Development
  • United Nations Statistics Division
  • World Bank
  • European Central Bank
  • Eurostat

If there was a place where existing market research is stored and easy to get, all for FREE!