Category Archive for "Hotels"

Be Smart: 10 Easy Ways to Increase Direct Bookings

Online Travel Agencies (OTAs) are increasing in popularity and the use of these agencies as a tool for consumers to book their accommodation is becoming more common.  A 2015 report by Mintel indicates that 33% of people book their stay…

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#1: 4 Compelling Reasons Your Business Needs the Whiteboard

Download your FREE Perspectif Whiteboard: Your market research Bible In the first of a 4 part series about our whiteboard tool, we take a detailed look at what the whiteboard is and how you can use it within your business...
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Red riding hood

OTAs: Little Red Riding Hood or the big bad wolf?

Wondering whether you should list your accommodation with an online travel agent (OTA)? Unsure about the benefits and the costs? Or how to make the most out of your relationship with the OTA?  In this blog we explore 4 of...
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