Domestic Tourism in the UK
This section gives you access to all the latest market data and our analysis on the volume and value of the domestic tourism market within Great Britain, including historical trends analysis on the reasons for travel, seasonality and length of stay. Further insights on the profile of domestic visitors by lifestage and how they differ by region visited complete the market picture.
Domestic tourism differs significantly from the international market, both in terms of the motivations for travel, length of stay and what they want out of their visit. Understanding both markets and the differences between will help to ensure that you are able to target and effectively develop products that meets the needs of each, and the segments within each.