Inbound Tourism

Overview of Inbound Tourism in the UK

This page provides you with the latest market data and our analysis of the inbound tourism sector. It includes detailed information on the value of the international market to tourism across the UK (including breakdown by nation) and the long term trends in volume, value and average lengths of stay. 

Additional analysis of data from ONS, Visit Britain, Visit Wales and Mintel provides valuable insights into the drivers and motivations for inbound tourism, the type of accommodation used, the top inbound markets for the UK and the profile of inbound tourists.

Overall growth in the inbound market has been strong over the last decade with a 23.8% increase in visits between 2004 and 2014.  This market looks set to continue and be one of the key drivers for growth in the UK tourism industry.