Wales Tourism

Tourism in Wales

The tourism sector generates significant value within the Welsh economy, particularly in rural areas.  Spending in the Welsh Tourism economy reached £6bn in 20131, and while the majority of this was generated by day trips, around 28% comes from overnight visits. 

This section provides fully comprehensive analysis on the sector in Wales covering the volume and value of the sector, visits by region, journey purpose, seasonality, length of stay and preferred types of accommodation by inbound and domestic visitors to Wales, so you can gain a greater understanding of the wider market in your area and how it differs from other areas.

A close look at the booking trends of domestic tourists visiting Wales are analysed highlighting the shift towards online booking and changing lead times.

Just 33% of the domestic visitors to Wales are travelling with children … Do you have the right products and services to target your chosen market segments?

The latest available data from Deloitte

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